The Executive of PodcastOne Company, Norman Pattiz together with Tom Webster, the Vice President of Edison Research recently announced the results of the research that sought to establish the effectiveness of advertising campaigns of five major brand companies selling five different service categories and products.
A similar study had been conducted in 2016 and showed a substantial improvement of podcast’s advertising intent to buy, brand recall, and recall of the messaging.
PodcastOne Adverting Research Results
From the study, the following findings were true; the specific messaging recall increased by 60%, unaided product awareness significantly increased by 24% for the garden product, 48% for commercial serve product, and for the automobile aftermarket service, it increased by 37% from pre to post study.
In addition, it was found that product recall rose by 7% and customers mentioned specific product or service by name post campaign and the willingness to consider buying the brands increased considerably.
Norman mentioned that their core focus was to validate that their podcast format produced better results than the traditional formats. He also said that the results validated their intent to integrate multi-tiered approach to independently measure the effectiveness of podcast advertising.
Norman Pattiz is the founder of the PodcastOne. PodcastOne is a global advertiser-supported podcast network in the United States. Steve Austin, Chris Jericho, Laura Ingraham are some of the personalities managed by PodcastOne.
The company currently presents original programming of over 300 hours weekly. In 2016, Norman Pattiz was featured in the global magazine Forbes magazine, where he shared in detail about his companies and experiences in the business world.
According to Bloomberg, Norman Pattiz has over four decades of experience in radio syndication. He is the founder of WestwoodOne. WestwoodOne is the largest provider of entertainment news, traffic programming, and sports. The company distributes various syndicated talk shows and music, CNN radio, NBC radio networks, NFL Football, March Madness, CBS News, Mutual Broadcasting System, and Summer Olympic Games.
In 2000, President Clinton appointed Pattiz to serve on the board of governors for Broadcasting in the U.S. He was later reappointed to the same position by President Bush in 2002. The role of the board is to oversee all non-military broadcasting services in the United States such as Middle East Broadcasting, The Voice of America, and others.
Pattiz is responsible for launching Arabic language televisions and radio in America to serve countries in the Middle East. He is also the founder of the Courtside Entertainment firm that produces and distributes quality programming to different networks across the United States.