Results of a Podcast Advertising Study

The results of some advertising tests which involved established and top five consumer brands ranging in five various product and service categories were recently announced . Norman Patizz, the Executive Chairman of PodcastOne, and Tom Webster who is the Vice President of Strategy at Edison Research made the announcement. This study is the first of its kind, a campaign brand lift for advertisers in Podcasts. This study was carried out in the second half of the year 2016. The study certainly showed a very important and notable effect of podcast advertising on various situations such as the intent to purchase goods, brand recall, among others.


The major findings from the study that was conducted are that more than 60 percent of the listeners seemed to talk about a grocery brand which is a specific brand post campaign, which was up from seven percent which was among the listeners in the campaign.


The awareness pertaining unaided product seemed to have increased between the study and the post-study by 47 percent for the products pertaining financial services. It also grew by 37 percent for the vehicles aftermarket goods and by 24 percentage pertaining garden and lawn products.


Moreover, in the post study campaign, over one-third of the respondents involved had a positively inclined opinion pertaining vehicle aftermarket product. This was an increase from 18 percent in the earlier study. However, in the post-study undertaken, 22 percent had also a degree of being positive-minded inclined to their likelihood of considering the use of a lawn and garden product. Interesting to note, it was an increase from 16 percent in the later study.


Another finding from the study is that an increase of 60 percent from the study in the awareness of a campaign which was specifically for Automobiles product. At the same time, an increase of 76 percent for a casual dining restaurant was recorded.


The Edison Research had performed three different studies in 2016 which was on behalf of PodcastOne. The studies were aimed at examining the efficiency and effectiveness of the use of podcast advertising for five national brands. Among this brands, some were popular however they were starting off new messaging services, while others were upcoming and lesser popular brands which were searching for a boost in awareness and trial. In all this scenario, the results of all studies showed the podcast’s audience was receptive to brand messaging.


Norman Pattiz is the founder of PodcastOne. He has over 40 years of experience in the field of radio syndication. Important to note, he’s also the founder of WestwoodOne. In the year 2000, he was appointed by President Clinton and later reappointed in 2002 by President Bush to the Broadcasting Board of Governors which oversees nonmilitary broadcasting.


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Hutchinson Brings His Passion of the Wild to You

Mark Hutchinson’s love for the wild is not a newfound passion. The Australian native’s earliest memories of the wild consist of herding sheep, riding horses, and fly-fishing. His passion for nature and wild animals is something that has grown in him, just as any other personality characteristic would grow. After attending the University of Sydney, and receiving a Bachelor of Economics, he started his own company, UNTAMED.


UNTAMED reached success, by bringing nature and adventure to people from all backgrounds. During Hutchinson’s time with UNTAMED, he met his life partner Sophie. Hutchinson was surprised how much he loved the task of bringing nature to people. With UNTAMED, he reached a better understanding how eco-tourism works. After UNTAMED, Hutchinson transitioned to work at Avana, an eco-tourism training company for guides. He soon realized that he needed to focused his efforts back on his passion for preserving nature with conservation efforts. Learn more:


Hutchinson then founded WildArk. WildArk’s mission is to buy, protect, and restore precious bio-diverse lands. Their funds come from tourism efforts, similar to UNTAMED. They bring people of all walks of life to various wild locations, and provide them with expert guides, in order to experience the grand outdoors.


Hutchinson is continuing his own education, in order to better serve WildArk. He is working on his Masters of Conservation, in an effort to learn more about the language that policy makers in conversation use. His passion for the wild and nature stretches from his personal life to his professional life. He raises his children with Sophie near the Australian bush and beaches. His everyday life includes spotting birds with his children and surfing the waves of Sydney. His conservation efforts with WildArk has influenced his own children. His eldest has earned level 1 field guide through Ecotraining. Certainly, Hutchinson’s efforts will continue to affect generations of species and people for years to come. Learn more:


Aloha Construction: A Leading Siding and Roofing Contractor in Illinois

In a bid to meet the growing demand for their roofing and siding services in Illinois and Southern Wisconsin, Aloha Construction has put in motion strategic plans that has seen it establish new office to effectively serve its clients.

The new office is fully staffed with siding and roofing professionals. The office was to be launched in early May 2017 and be located in Lake Zurich, Illinois where the company also has its headquarters. The strategic move will see Aloha Construction meet the projected growth in demand for its services during the coming high season. Through the new offices, Aloha Construction plans to offer services such as kitchen remodeling, natural disaster aid and basement remodeling. The company also plans to use the new office to offer bathroom remodeling, natural disaster cleanup, water extraction and interior restoration. The planned expansion is informed by the growing number of kitchens remodeling services the company has offered over the years. the number of projects completed by the company has also increased from 7,000 in 2013 to 20,000 in 2015. It is also part of the company’s expansion efforts, which also include upgrading of their website.


Aloha Construction: Company Profile


 Aloha Construction is a family-owned, privately held sole proprietorship founded in 2008. Headquartered in Lake Zurich, Illinois, the company has adopted a customer-centric service delivery approach that has seen it receive an accreditation rating of A+ by the Better Business Bureau. Its focus on high quality service delivery has seen it offer its clients a remarkable 10-year Craftsmanship Warranty while several boards have accredited the company. They include Building Trades Association (BTA) and Chicago Roofing Contractors Association (CRCA) and.


Their services, which include vinyl siding, roofing, and storm drainage are fully insured and bonded. The company also specializes in flood and wind damage control and management. Aloha Construction also specializes in seamless gutters.




How Eva Moskowitz, a Leader of School Reforms Has Managed To Accomplish Great Things

Eva Sarah Moskowitz has managed to build the largest ever seen charter-school network in New York City in less than a decade. The network has 34 campuses that serve approximately 11,000 children, and more are enrolling each year. Eva’s success academies are producing excellent results throughout New York.


Taking a look at the highest proficiency scores in New York, you notice that five of the top ten students in mathematics are from Success Academy. Similarly, three students in the top 20 list in English come from Success Academy. That is despite the fact that a majority of the 11,000 students come from low-income families where parents struggle to pay for their tuition, and usually begin their education with some strikes against them.


Eva’s background

Eva Moskowitz was raised in a family where both parents were professors, and they put higher education their top most priority. Eva Moskowitz was educated in Harlem public schools. After she had graduated with her Ph.D., Eva Moskowitz ran for the New York City Council armed with the determination to change the situation at public schools. Eva Moskowitz earned a name as fearless, hard-nosed advocate for accountability and higher standards in learning institutions across the U.S. She faced a lot of challenges during her campaigns as it was not easy to sail through the ineffective public sector.


After she had been fed up with the status quo, Eva Moskowitz decided to take her advocacy to another level by using the philanthropic money to establish her first charter school in Harlem in the year 2006. Her extraordinary success with the poor and underprivileged children put the educational establishment on their toes as they wanted to do something to avoid the embarrassment. Due to her strong stand, Eva Moskowitz became the number one enemy of the teachers union. Eva Moskowitz has so far managed to stand on her feet to become the voice of the voiceless and continues to achieve tremendous accomplishments in success academy.

Is Buffet’s Investment Strategy worth Embracing?

Not long ago, Warren Buffet bet $1 million for charity if he didn’t earn better investment returns than a group of hedge managers through an S&P 500 passive index fund. The anticipated bet is scheduled to end this year, and to a surprise, it seems that Buffet will have to keep his money and more information click here.

According to Timothy Armour, a respected investor, Buffet’s investment strategy is good. Based on the fact that in the recent market many worthless funds are going at abnormal prices, most of the investors may end up falling victims of a con. Therefore, Buffet’s strategy of long-term and low-cost investment is likely to achieve.

While addressing Buffet’s recent statement to the shareholders, Timothy accords to the fact that it is essential that investors have an in-depth of the product labels offered by the companies. Many mutual funds carry out excessive trading at inconsiderable charges hence resulting in worthless long-term returns. Conclusively, the opportunity costs of the passive index are unknown and learn more about Timothy.

Therefore, according to Timothy, Buffet’s strategy is in way unconvincing. From an expert’s point of view, investment is not about a passive or active fund. It’s about receiving decent returns at a low cost. Precisely, it’s next to impossible to decide which funds are likely to outshine the other hence disputing Buffet’s game strategy and Timothy’s lacrosse camp.

About Timothy Armour

The name Timothy Armour is big in California. Whenever an investment discussion is held in Los Angeles, Timothy rarely misses being involved if not included in the panel. The successful investor boasts of holding about 33 years in the game. Today the hard working investor serves as the CEO and Chairman of renowned, Capital Group.

Timothy Armour schooled in Vermont at the Middlebury College. He graduated with Bachelor’s degree in Economics. Often career experts would say that every successful career has a tiring journey behind it and Timothy’s storyline accords. Capital Group’s Chairman joined the organization as a participant in the associate’s program. Afterwards, based on his great contributions, Timothy was posted as Capital’s Investment Analyst, a task that greatly attributed to the experienced individual he is today. Besides, working in the Jason Foundation for Education also nurtured his career in a better way and resume him.

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