Lime Crime Is Calling All Unicorns

Everyone has a story. No matter where you are in life, or our career, the story of how you got there is unique. Because achieving our goals can sometimes seem unattainable, having the opportunity to hear the stories of others can often serve as a true inspiration to us. In hopes of inspiring others to follow their dreams, Doe Deere, founder of Lime Crime, a vibrant and eccentric cosmetic line, recently sat down to share several of her secrets and struggles she experienced on the road to success.


Known by her fans and followers as the “Queen of Unicorns”, Deere says that while her brand has experienced a significant amount of success, her journey to entrepreneurship was not always easy.


Born and raised in Russia, Deere has always had a vivid imagination and an intense desire to pursue her dreams. She got her taste of entrepreneurship at just 13 by selling temporary tattoos to her middle school classmates. At the tender age of 17, she left Russia and headed to New York to establish herself as a musician in the U.S. After a few failed attempts at launching her music career, she went back to the drawing board. Always passionate about fashion, makeup and all things colorful, she began to envision her own cosmetic brand. Citing her troubles finding lip colors that matched her style and personality, she set out to reinvent the cosmetic industry by using vibrant, unique colors to enhance pucker power. Learn more:


Using her experience as a musician, Deere self-promoted her brand through Youtube videos and her social media following. Since its launch, Lime Crime has established themselves as leaders in the industry of cosmetics and digital beauty brands. Followers of the brand often referred to as “Unicorns” don these vibrant hues as a form of uninhibited self-expression.

Educationist and Philanthropists-Dick and Betsy DeVos

I am considered a reformer of the education sector; Betsy DeVos. Ever since I joined college at Calvin College I was involved in the school politics and politics have been part and parcel of my life ever since. For more than 30 years I have been at the forefront of leading several political campaigns, political action committees, as well as political organizations. For six years I was the Chairperson of the Republican Party in Michigan. The political blood runs in my family as my husband Dick DeVos is also involved in politics and in 2006 Dick was nominated the Michigan Governor of the Republican Party.

We not only take part in the political world, but we are also involved in the business world which we have also been successful. We are at the forefront of looking for innovative solutions to problems. I Betsy have been the Chairperson of a privately owned organization known as Windquest Group. Windquest multi-national organization is a company that deals with clean energy, manufacturing as well as investing in technology. Together with my husband Dick DeVos we established the organization in 1989. Dick DeVos has been the President of Amway as well as the Orlando Magic NBA franchise. I have been working with a non-profit organization to deliver a wide range of services to the United States of America. Some of the organizations include our family foundation; Dick and Betsy DeVos Family Foundation. I have been a member of several other organizations among them; Kids Hope USA, Mars Hill Bible Church, Foundation for Excellence in Education, as well as the DeVos Institute for Arts Management which have their operations at Kennedy Center.

Recently an interview was conducted by philanthropic and the interview went down as listed below.

The Philanthropic asked how I felt about the progress in the education sector and is a pioneer and also an advocate for a quality public education I told them how optimistic I was. To date, there are over 33 public education facilities with private choice options in over 17 States. More than 250000 students benefit from the quality education. Philanthropic asked what interested me to be part of the movement since its establishment and I told them the interest was not on a particular issue. Instead, Dick and I visited the Potter’s House Christian School and saw how the parents were struggling to keep their children in the school we were moved to help some of the parents pay the tuition fee for their children. It has been my duty to ensure that all parents regardless of their location have the opportunity to choose the best school for their children as the students realize their God-given credible.


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Adam Milstein’s success in commercial real estate.

Adam Milstein is one of the most successful real estate investors and a leader in the community. He started investing in real estate in 1983 in southern California, having arrived in The United States in 1981.

Adam Milstein steered the establishment of the Israeli-American council where he is the chairman. He is also a member of organizations such as the Israeli on campus, StandWithUs, AISH Los Angeles, among others.

He is married to Gilla, with whom they have got three children and three grandchildren. Together with Gilla, they are the co-founders of the PijamaB’America.

This organization teaches Jewish values to over 15,000 families in the United States that are Israeli-Jewish-America. PijamaB’America also gives these families free monthly books that are in Hebrews.

He lives in Encino California and is a partner at a private commercial real estate firm called Hager Pacific, and more information click here.


Origin of Hager Pacific

Just before graduating with an MBA in entrepreneurship at USC, there was job recruitment at the campus. Adam Milstein’s life experience and knowledge did not satisfy the recruiters.

Hence he was offered that which was less than what an undergraduate student would make. As a result of this reduced offer, he decided to go his way and become a commercial real estate broker , and resume him.

Over the years, be rose to become an investor.


Activities on a typical day

He says becoming a philanthropist makes his everyday job better. As more work gets accomplished and assets accumulated, there are more structures involved.


Making ideas real

Making follow-ups to ensure nothing goes wrong and pushing these ideas till they become real are the mechanisms he uses to bring ideas to life. He says it’s one responsibility to bring these ideas to life if no one can do it, and


Entrepreneurship success pillars

Adam Milstein says that making follow-ups at work, exercising consistency and refusing to give up on projects makes him a productive entrepreneur.


Advice and business plan

Adam Milstein argues that one should act independent on understanding issues and be part of the solution instead of relying on people. He further advised that it is okay to set goals and never listen to criticism.