Lime Crime Is Calling All Unicorns

Everyone has a story. No matter where you are in life, or our career, the story of how you got there is unique. Because achieving our goals can sometimes seem unattainable, having the opportunity to hear the stories of others can often serve as a true inspiration to us. In hopes of inspiring others to follow their dreams, Doe Deere, founder of Lime Crime, a vibrant and eccentric cosmetic line, recently sat down to share several of her secrets and struggles she experienced on the road to success.


Known by her fans and followers as the “Queen of Unicorns”, Deere says that while her brand has experienced a significant amount of success, her journey to entrepreneurship was not always easy.


Born and raised in Russia, Deere has always had a vivid imagination and an intense desire to pursue her dreams. She got her taste of entrepreneurship at just 13 by selling temporary tattoos to her middle school classmates. At the tender age of 17, she left Russia and headed to New York to establish herself as a musician in the U.S. After a few failed attempts at launching her music career, she went back to the drawing board. Always passionate about fashion, makeup and all things colorful, she began to envision her own cosmetic brand. Citing her troubles finding lip colors that matched her style and personality, she set out to reinvent the cosmetic industry by using vibrant, unique colors to enhance pucker power. Learn more:


Using her experience as a musician, Deere self-promoted her brand through Youtube videos and her social media following. Since its launch, Lime Crime has established themselves as leaders in the industry of cosmetics and digital beauty brands. Followers of the brand often referred to as “Unicorns” don these vibrant hues as a form of uninhibited self-expression.

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