Norman Pattiz Announces PodcastOne Adverting Research Results

The Executive of PodcastOne Company, Norman Pattiz together with Tom Webster, the Vice President of Edison Research recently announced the results of the research that sought to establish the effectiveness of advertising campaigns of five major brand companies selling five different service categories and products.

A similar study had been conducted in 2016 and showed a substantial improvement of podcast’s advertising intent to buy, brand recall, and recall of the messaging.

PodcastOne Adverting Research Results

From the study, the following findings were true; the specific messaging recall increased by 60%, unaided product awareness significantly increased by 24% for the garden product, 48% for commercial serve product, and for the automobile aftermarket service, it increased by 37% from pre to post study.

In addition, it was found that product recall rose by 7% and customers mentioned specific product or service by name post campaign and the willingness to consider buying the brands increased considerably.

Norman mentioned that their core focus was to validate that their podcast format produced better results than the traditional formats. He also said that the results validated their intent to integrate multi-tiered approach to independently measure the effectiveness of podcast advertising.

Norman Pattiz is the founder of the PodcastOne. PodcastOne is a global advertiser-supported podcast network in the United States. Steve Austin, Chris Jericho, Laura Ingraham are some of the personalities managed by PodcastOne.

The company currently presents original programming of over 300 hours weekly. In 2016, Norman Pattiz was featured in the global magazine Forbes magazine, where he shared in detail about his companies and experiences in the business world.

Career experience

According to Bloomberg, Norman Pattiz has over four decades of experience in radio syndication. He is the founder of WestwoodOne. WestwoodOne is the largest provider of entertainment news, traffic programming, and sports. The company distributes various syndicated talk shows and music, CNN radio, NBC radio networks, NFL Football, March Madness, CBS News, Mutual Broadcasting System, and Summer Olympic Games.

In 2000, President Clinton appointed Pattiz to serve on the board of governors for Broadcasting in the U.S. He was later reappointed to the same position by President Bush in 2002. The role of the board is to oversee all non-military broadcasting services in the United States such as Middle East Broadcasting, The Voice of America, and others.

Pattiz is responsible for launching Arabic language televisions and radio in America to serve countries in the Middle East. He is also the founder of the Courtside Entertainment firm that produces and distributes quality programming to different networks across the United States.

A Recap of Mike Heiligenstein and Central Texas Regional Mobility Authority Inside Story

Mike has made an incredible career in the development of infrastructure in Central Texas. He is currently working as the CEO Central Texas Regional Mobility Authority. Mike represented the people of central Texas area by serving as an elected official for more than 20yrs by helping lead efforts to expand infrastructure, water, and sewerage projects.

As an elected official, Mike Heiligenstein served as a chair of Clean Air Force of Texas and regional MPO and helped lead other community initiatives. Mike has been a speaker to several groups about infrastructure, especially transportation, and is known for his glaring problem-solving techniques.

Mike served as a board member at WTS Heart of Texas Chapter, Texas Department of Transportation’s Texas Technology Task Force, Advisory Council of the Texas A&M Transportation Institute and was selected by other national peers to be the President at International Bridge.

Education

Mike attended the University of Texas. He holds a master’s degree in government and business and administration.

About Central Texas Regional Mobility Authority

The mobility is an independent government agency that was created in 2002 to design a modern, regional transportation network in central Texas. The body started to operate in 2003 when Mike was chosen to head the board.

Before Mike took over the agency, it had no revenue, faced stiff competition, and had no roadways under construction. Currently, the agency has a plan in place where they will control assets worth $4 billion in assets and revenue income is expected to rise to $136.5 million by 2020.

The mission of the company is to come up with innovative multi-modal transportation solutions that reduce congestion on the roads to enhance the quality of life in the area. A board of directors with seven members oversees the company.

They use private contractors with specialized expertise to provide staffing support for major projects. The company is legally registered under the Texas Transportation Code Chapter 370 and is authorized to oversee seaports, roadways, airports, and transit service projects. The company has been allowed to issue revenue bonds to fund major projects then repay bonds later.

Recap of the article

The article was about a panel discussion between the famous figures in the transport sector. The discussion revolves around how technology has changed and keeps changing the transportation industry across the globe.

Mike noted how technologies such as ridesharing apps and driverless cars could radically change the transport infrastructure. He added that Austin area has a long way to go in improving infrastructure.